Companies normally engage in public relations to have a concerted impact on their image, or simply to boost their name recognition. The media are only one aspect of publicity, but with their opinion-forming effects they are one of the most important members for focused communications. As an intermediary between the interested parties, PR has to prepare complex topics and get these over in a way that the target audience can understand them, and also create a dialogue between the company and the media. If your company is not exactly in the center of the media universe, you have to come up with something if you want to stand out in the “information overload” that befalls journalists every day by e-mail or via the Internet. Personal contact can be decisive, and this is something we’ve been cultivating for more than 15 years now. And that’s why we don’t shy away from doing something completely different, it really does work out.